Online Review Essay - 724 Words

Referrals and recommendations are primary sources of law firm growth, and traditional offline recommendations are still commonplace. However, if lawyers do not pay attention to social media and Google My Business online reviews and testimonials, your firm will remain stagnant while your good standing dwindles. Now is an opportune time to pay attention to the online customers and respond to them. Their word of mouth is paramount to a lawyers future. The Review The approach for online reviews is to create a Google Account to access Google My Business and read reviews customers wrote about you and your firm. With social media sites, search Facebook, Twitter, and Google Plus for reviews connected to your name or law firm. Search†¦show more content†¦Neutral reviews are honest, providing the good and bad of the lawyer and/or firm. Not responding to or ignoring negative and neutral reviews shows potential clients that you dont care about them or the issue. This will turn clients away from you and toward the competition. Generate good publicity by responding to negative feedback. This shows potential clients reviews matter to you and your firm. It saves face to the company and your reputation because you are trying to resolve the situation. The approach to responding, however, should be professional, polite, and brief. Unprofessional behavior such as sparring with reviewers makes lawyers unlikeable. The heated approach keeps the issue in the forefront, bringing mainstream media and additional people into the situation. The unnecessary attention and exposure may lead to irreversible damage to brand image and legal action. Instead, write the review with empathy and sympathy. Apologize for any issues caused on your end and vow to resolve the issue privately. Provide contact info. End the brief by saying comments like yours help me improve and I will try to do better. Taking online reviews offline eliminates escalated online and media mudslinging so the issue can fade and online reputation remains intact. The Ugly Some negative reviews exist due to reviews and testimonials have unfounded claims and exaggerated situations in their review. While some areShow MoreRelatedEssay On Online Review1298 Words   |  6 Pages How Buyer Reviews Affect Your Online Presence Since the birth of the internet, word of mouth has become a powerful tool used by consumers to voice their experience at any given business. What are we talking about? Online reviews! Consumers are using online reviews to tell the world about their experience, good or bad, at your place of business. Therefore, businesses have to be more diligent than ever when it comes to how they treat people. They also need to understand how quickly word of mouthRead MoreOnline Teen Forum Review Essay670 Words   |  3 Pagesindividuals, presumably teens, asking for book recommendations. 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